House Flax

Italy · Digital products

We build products.Then we launch them.

House Flax is an independent product studio. We design, build, and operate our own sites and apps. Checkout lives on each product — not on this page.

See the productsWrite to us

Catalogue

In development

Listed so you can see what we sell. Each product will take payment on its own site, through Stripe, when it launches.

01

In development

Color analysis

Velora

A three-minute quiz that names a woman’s 12-season color palette — then unlocks the colors, makeup, and wardrobe she can actually wear.

Women who keep buying clothes and makeup that never quite sit right, and do not want to pay $200–350 for an in-person color analyst.

Digital report. One-time payment. No subscription. No shipping.

The quiz is free.

  • One palette$12
  • Personal studio$19
  • All 12 seasons · for makeup artists$39

02

In development

Cycle playbook

Lunara

A $17 playbook that tells you, in a minute, which season of your cycle you are in — and what to eat, train, and protect this week.

Women who treat themselves as lazy or inconsistent because they plan food, training, and work as if every week were the same season.

Digital playbook. One-time payment via Stripe. No account. No subscription. No shipping.

Season + card are free. The full playbook unlocks after payment — week plan, four seasons, grocery list, and PDF.

Lunara is an educational styling and planning tool, not medical advice.

  • Full playbook$17

Studio

A house for products, not a shopfront.

House Flax creates and launches digital products — software, reports, and playbooks delivered online. We are an Italian sole proprietorship, VAT-ID 12786200969, based in Italy.

This website is our business identity. It does not take payments, collect cards, or ship goods. When a product is ready, it lives on its own domain with its own checkout.

We do not offer client services, retainers, or custom builds from this site. If you need support for a House Flax product, write to hello@houseflax.com.

How buying works

  1. 01

    You buy on the product

    Velora and Lunara will each have their own site. That is where Stripe checkout lives.

  2. 02

    You receive a digital file

    Reports, palettes, and playbooks are delivered online. Nothing is posted. No account is required for Lunara.

  3. 03

    Support sits here

    Questions, refunds, and disputes: hello@houseflax.com. Policies are on Privacy, Terms, and Refunds.